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J&J Sells Reach in Asia-Pacific To LG

Brand commands 53% of dental floss market in Japan.

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By: Christine Esposito

Editor-in-Chief

LG Household & Health Care, Ltd. has acquired the Asia Pacific business of Reach brand oral care from Johnson & Johnson PTE Ltd., for an undisclosed amount.   The acquisition will enhance the LG H&H oral care business in the existing markets such as Korea, China, Taiwan, Japan, and Vietnam and new markets such as Australia, New Zealand, and India, according to the company.   LG H&H said that the strategy behind the acquisition is that it will be a part of nurturing the or...

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